<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-11745391</id><updated>2011-04-21T20:42:35.702-07:00</updated><title type='text'>sume</title><subtitle type='html'>gw workaholic.., ga bisa diem, 

gw punya bnyak sisi dalam kehidupan,
yang gw sendiri ga tau..darimana itu berasal

kadang gw bisa jadi seperti anak kecil..
manis, lucu, manja.
Tapi, kadang gw bisa jadi seorang pemberontak 
yang tidak berotak.

gw isengan orgnya, suka semua keindahan, cinta dan masih terus mencari arti hidup ini.
gw suka tantangan, gw suka keluar dari 
jalur yang seharusnya,
gw ga suka jadi orang yang biasa-biasa aja..
gw ya gw..
sume.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://sumeholic.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://sumeholic.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>sume</name><uri>http://www.blogger.com/profile/03205571124976501386</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>8</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-11745391.post-111829854523589431</id><published>2005-06-08T23:23:00.000-07:00</published><updated>2005-06-08T23:29:05.240-07:00</updated><title type='text'>Saya belajar</title><content type='html'>Saya belajar, bahwa saya tidak dapat&lt;br /&gt;memaksa orang lain mencintai saya,&lt;br /&gt;saya hanya dapat melakukan sesuatu untuk orang yang saya cintai...&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa butuh waktu bertahun-tahun untuk membangun&lt;br /&gt;kepercayaan dan hanya beberapa detik saja untuk menghancurkannya...&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa orang yang saya kira adalah orang yang jahat,&lt;br /&gt;justru adalah orang yang membangkitkan semangat hidup saya&lt;br /&gt;kembali serta orang yg begitu perhatian pada saya..&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa sahabat terbaik bersama saya dapat melakukan&lt;br /&gt;banyak hal dan kami selalu memiliki waktu terbaik....&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa persahabatan sejati senantiasa bertumbuh ,walau&lt;br /&gt;dipisahkan oleh jarak yang jauh. Beberapa diantaranya melahirkan&lt;br /&gt;cinta sejati...&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa jika seseorang tidak menunjukkan perhatian&lt;br /&gt;seperti yang saya inginkan, bukan berarti bahwa&lt;br /&gt;dia tidak mencintai saya....&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa sebaik-baiknya pasangan itu, mereka pasti&lt;br /&gt;pernah melukai perasaan saya.....dan untuk itu saya harus memaafkannya...&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa saya harus belajar mengampuni diri sendiri dan&lt;br /&gt;orang lain....,kalau tidak mau dikuasai perasaan bersalah terus&lt;br /&gt;menerus....&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa tidak masalah berapa buruknya patah hati itu,&lt;br /&gt;dunia tidak pernah berhenti hanya gara-gara kesedihan saya...&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa saya tidak dapat merubah orang yg saya&lt;br /&gt;sayangi, tapi semua itu tergantung dari diri mereka sendiri....&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa lingkungan dapat mempengaruhi pribadi saya,&lt;br /&gt;tapi saya harus bertanggung jawab untuk apa yang saya telah lakukan....&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa dua manusia dapat melihat sebuah benda, tapi&lt;br /&gt;kadang dari sudut pandang yang berbeda....&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa tidaklah penting apa yang saya miliki, tapi&lt;br /&gt;yang penting adalah siapa saya ini sebenarnya....&lt;br /&gt;Saya belajar, bahwa tidak ada yang instan atau&lt;br /&gt;serba cepat di dunia ini,&lt;br /&gt;semua butuh proses dan pertumbuhan,&lt;br /&gt;kecuali saya ingin sakit hati....&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa saya harus memilih&lt;br /&gt;apakah menguasai sikap dan emosi&lt;br /&gt;atau sikap dan emosi itu yang menguasai diri saya...&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa saya punya hak untuk marah,&lt;br /&gt;tetapi itu bukan berarti&lt;br /&gt;saya harus benci dan berlaku bengis....&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa kata-kata manis tanpa tindakan adalah saat&lt;br /&gt;perpisahan dengan orang yang saya cintai...&lt;br /&gt;&lt;br /&gt;Saya belajar, bahwa orang-orang yang saya kasihi justru sering&lt;br /&gt;diambil&lt;br /&gt;segera dari kehidupan saya....&lt;br /&gt;&lt;br /&gt;***&lt;br /&gt;&lt;span style="font-size:85%;"&gt;seseorang yang berarti dalam hidup saya&lt;br /&gt;..mengirimkan fwd-an ini..^_^&lt;br /&gt;bagus bgt...dan sgt inspiring..&lt;br /&gt;terima kasih ya..^_____________^&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/11745391-111829854523589431?l=sumeholic.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sumeholic.blogspot.com/feeds/111829854523589431/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=11745391&amp;postID=111829854523589431' title='5 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111829854523589431'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111829854523589431'/><link rel='alternate' type='text/html' href='http://sumeholic.blogspot.com/2005/06/saya-belajar.html' title='Saya belajar'/><author><name>sume</name><uri>http://www.blogger.com/profile/03205571124976501386</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>5</thr:total></entry><entry><id>tag:blogger.com,1999:blog-11745391.post-111322239649339048</id><published>2005-04-11T05:24:00.000-07:00</published><updated>2005-04-11T05:26:36.493-07:00</updated><title type='text'>Satu jadi setengah</title><content type='html'>Saat..&lt;br /&gt;&lt;br /&gt;Setengah badan berjalan&lt;br /&gt;Sungguh tak nyaman&lt;br /&gt;&lt;br /&gt;Setengah kaki melangkah&lt;br /&gt;Sungguh tak mudah&lt;br /&gt;&lt;br /&gt;Setengah jiwa terbelah&lt;br /&gt;Sungguh terasa susah&lt;br /&gt;&lt;br /&gt;Setengah hidup tertinggal&lt;br /&gt;Sungguh jadi tak kenal&lt;br /&gt;&lt;br /&gt;Setengah rasa menghilang&lt;br /&gt;Sungguh jadi tak kuasa&lt;br /&gt;&lt;br /&gt;Ya begitulah..&lt;br /&gt;Bila satu jadi setengah&lt;br /&gt;Semua jadi tak terlihat cerah&lt;br /&gt;Semua tak lagi terasa indah&lt;br /&gt;&lt;br /&gt;Dan persatuanlah yang membuat semua...&lt;br /&gt;jadi penuh berkah&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/11745391-111322239649339048?l=sumeholic.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sumeholic.blogspot.com/feeds/111322239649339048/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=11745391&amp;postID=111322239649339048' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111322239649339048'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111322239649339048'/><link rel='alternate' type='text/html' href='http://sumeholic.blogspot.com/2005/04/satu-jadi-setengah.html' title='Satu jadi setengah'/><author><name>sume</name><uri>http://www.blogger.com/profile/03205571124976501386</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-11745391.post-111320806332613605</id><published>2005-04-11T01:26:00.000-07:00</published><updated>2005-04-11T01:27:43.326-07:00</updated><title type='text'>bahagia</title><content type='html'>&lt;span style="font-size:85%;"&gt;kurangkul bahagia&lt;br /&gt;dan kuingin miliki bahagia itu&lt;br /&gt;terus...&lt;br /&gt;kurasakan denyut nadi kehidupannya,&lt;br /&gt;sekarang hadir di dalam kamar jiwa ini&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;br /&gt;awalnya, sungguh tak pernah kusangka&lt;br /&gt;ku ingin peroleh segala yang menjadi milikku sejak semula&lt;br /&gt;semua yang sejati dan utama&lt;br /&gt;semua yang bisa menyemarakkan hidupku...&lt;br /&gt;&lt;br /&gt;sekarang...&lt;br /&gt;tlah kutemukan kini,&lt;br /&gt;bahagia hadir mengisi kamar jiwa ini&lt;br /&gt;&lt;br /&gt;kumiliki bahagia itu terus..&lt;br /&gt;akan kupelihara dalam rongga jiwa ini&lt;br /&gt;dimana memang seharusnya ia berada&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/11745391-111320806332613605?l=sumeholic.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sumeholic.blogspot.com/feeds/111320806332613605/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=11745391&amp;postID=111320806332613605' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111320806332613605'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111320806332613605'/><link rel='alternate' type='text/html' href='http://sumeholic.blogspot.com/2005/04/bahagia.html' title='bahagia'/><author><name>sume</name><uri>http://www.blogger.com/profile/03205571124976501386</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-11745391.post-111225021154777830</id><published>2005-03-30T22:22:00.000-08:00</published><updated>2005-03-30T22:23:31.546-08:00</updated><title type='text'>...</title><content type='html'>The truth isn't the truth, until people believes you.&lt;br /&gt;&lt;br /&gt;and they can't believe you,  if they don't know what you're saying..&lt;br /&gt;&lt;br /&gt;and they can't know what you're saying if they don't listen to you..&lt;br /&gt;&lt;br /&gt;and they won't listen to you, if you're not interesting..&lt;br /&gt;&lt;br /&gt;and.. you won't be interesting unless you say things..&lt;br /&gt;&lt;br /&gt;imaginatively, originally and freshly. &lt;span style="font-size:85%;"&gt;-bill bernbach&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/11745391-111225021154777830?l=sumeholic.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sumeholic.blogspot.com/feeds/111225021154777830/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=11745391&amp;postID=111225021154777830' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111225021154777830'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111225021154777830'/><link rel='alternate' type='text/html' href='http://sumeholic.blogspot.com/2005/03/blog-post.html' title='...'/><author><name>sume</name><uri>http://www.blogger.com/profile/03205571124976501386</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-11745391.post-111200552752378512</id><published>2005-03-28T02:23:00.000-08:00</published><updated>2005-03-28T02:25:27.526-08:00</updated><title type='text'>Kebahagiaan</title><content type='html'>&lt;span style="font-size:85%;"&gt;Kata  orang kaya&lt;br /&gt;Kebahagiaan adalah&lt;br /&gt;Sesuatu yang diukur dengan bnyaknya…&lt;br /&gt;Perusahaan yang dimiliki..&lt;br /&gt;Rumah yang bertebaran di seluruh penjuru kota,&lt;br /&gt;Perempuan cantik yang bersedia menjadi simpenannya&lt;br /&gt;Deposito dengan nilai tak terukur.&lt;br /&gt;….&lt;br /&gt;&lt;br /&gt;Kata orang biasa&lt;br /&gt;Kebahagiaan adalah..&lt;br /&gt;Punya pekerjaan yang layak, walau gaji tak seberapa&lt;br /&gt;Punya rumah sendiri, walau kecil&lt;br /&gt;Punya kendaraan walau cuman motor butut&lt;br /&gt;….&lt;br /&gt;&lt;br /&gt;Kata orang miskin&lt;br /&gt;Kebahagiaan adalah..&lt;br /&gt;Bisa makan cukup hari ini..&lt;br /&gt;Bisa beli 1 baju dan 1 celana baru buat anak setiap lebaran&lt;br /&gt;Bisa bayar kontrakan rumah untuk bulan ini&lt;br /&gt;….&lt;br /&gt;&lt;br /&gt;Setiap orang…melihat dengan caranya&lt;br /&gt;Untuk mengartikan kebahagiaan dalam hidup.&lt;br /&gt;Bahagia..atau tidak..hanya kita yang tahu…&lt;br /&gt; &lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;…&lt;br /&gt;&lt;br /&gt;We tend to forget that happiness doesn't come&lt;br /&gt;as a result of getting something we don't have,&lt;br /&gt;but rather of recognizing and appreciating &lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;what we do have.  ~Frederick Keonig&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/11745391-111200552752378512?l=sumeholic.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sumeholic.blogspot.com/feeds/111200552752378512/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=11745391&amp;postID=111200552752378512' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111200552752378512'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111200552752378512'/><link rel='alternate' type='text/html' href='http://sumeholic.blogspot.com/2005/03/kebahagiaan.html' title='Kebahagiaan'/><author><name>sume</name><uri>http://www.blogger.com/profile/03205571124976501386</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-11745391.post-111200223679394960</id><published>2005-03-28T01:24:00.000-08:00</published><updated>2005-03-28T01:32:37.806-08:00</updated><title type='text'>how to get an idea..</title><content type='html'>&lt;span style="font-size:85%;"&gt;little summary &lt;/span&gt;&lt;span style="font-size:85%;"&gt;from Cutting edge advertising, Jim Aitchison. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;chapter 5&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;Is there an IDEA in the PRODUCT’s HISTORY?&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;stuck for an idea in the present? go back to the past for a solution..or thinking literally,&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt; if the product has no past, you can always invent one.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;strong&gt;Is there an IDEA in the PACKAGING?&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;it could be the shape. it could be the colour. it colud be the material it is made from, &lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;how it feels  when you hold it or use it. it colud be the way it opens or reseals. it could be something&lt;br /&gt;on the label : a phares, alist of awards or gold medals, somebody’s signature..etc&lt;br /&gt;for that matter, it could be the label itself, in which case..&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;your idea will belong to the product exclusively.&lt;br /&gt;&lt;/span&gt;&lt;strong&gt;&lt;br /&gt;Is there an IDEA in the PRODUCT NAME or LOGO?&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;when the product name or logo becomes the idea, there isless risk of creating generic campaign.&lt;br /&gt;the brand will brand the advertising from the centre out.&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;Is there an IDEA in HOW the PRODUCT is MADE?&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;is it handmade by robots? after they paint the car, does somebody paint the paint? is there a tough man behind all those tender chickens?...&lt;br /&gt;“interrogate the product until it confesses its strengths”&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Is there an IDEA in WHERE the PRODUCT is MADE?&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;very often there is. it could be something unique in the air, a special property in the water,&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt; found nowhere else. do the grapes grow better there? do the tomatoes grow fatter there?&lt;br /&gt;is it the only place on earth where they craft that kind of steel or blow that kind of glass?...&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;Is there an IDEA in the PRODUCT’s OLD ADVERTISING?&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;in a world of rapid change, the deeply familiar can be deeply reassuring. there are of course,&lt;br /&gt;no rules. retro campaign can presreve the original, or parody it.&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;Is there an IDEA in SOMETHING that’s HAPPENING around you?&lt;br /&gt;&lt;/strong&gt;&lt;span style="font-size:85%;"&gt;“ideas are all around you!, the observation is a great source of ideas...”&lt;br /&gt;if you spend your time looking at award annuals, all you’ll ever do is repeat what other people&lt;br /&gt;have done. but if you open your eyes and observe what’s going on around you all the time,&lt;br /&gt;the humour and the charm and the fun of things, then..you will get ideas&lt;br /&gt;that really do surprise, and charm and are fresh. you can’t invent some of things that happen. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;strong&gt;Is there an IDEA in SHOWING what happens WITH the PRODUCT?&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;this route is a bit like showing the “AFTER” without first having shown the “BEFORE”.&lt;br /&gt;it’s a far cry from those old style product demonstration ads. it means asking yourself,&lt;br /&gt;what will happen when somebody uses the product? what effectt will it have on them? &lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;how it will change things? as you explore this territory, your ideas could well become more and&lt;br /&gt;more outrageous. but..at least you will be having ideas, and as creator and critic, &lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;you can revisit them later..and cull out the least relevant.&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;Is there an IDEA in SHOWING what happens WITHOUT the PRODUCT?&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;this route is a bit like showing the “BEFORE” without without ever showing the “AFTER”.&lt;br /&gt;some people call it the negative sells, yet ironically enough it has produced some of the funniest&lt;br /&gt;and best-loved ads in the world. many ads from The Economist campaign belong in this territory.&lt;br /&gt;Abbot’s Management trainnee, aged 42 conveys what happens without The Economist , in itself,&lt;br /&gt;it’s not a happy thought, but it brings a posistive smile.&lt;br /&gt;Why is this genre so popular? is it because..the most penetrating human insights have been&lt;br /&gt;always aspired by adversity? or simply that it leaves the reader to close the circle?...&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;strong&gt;Is there an IDEA in SHOWING what happens WITH and WITHOUT the PRODUCT &lt;/strong&gt;&lt;strong&gt;in the same AD?&lt;br /&gt;&lt;/strong&gt;&lt;span style="font-size:85%;"&gt;in this route, “BEFORE” and “AFTER” are shown side by side, for easy comparison.&lt;br /&gt;It’s the modern manifestation of that great old advertising formula called&lt;br /&gt;the “PROBLEM SOLUTION” ad. the convention is to show the “BEFORE” (or the problem)&lt;br /&gt;on the left, and the “AFTER” (or the solution) on the right.&lt;br /&gt;there are no rules. comparisons can be made in one picture or two. photography and&lt;br /&gt;illustration can coexist in the same campaign.&lt;br /&gt;“the problem must always precede the solution”... what happens when someone has the product&lt;br /&gt;and someone else doesn’t? what happens when the product works so well that other things&lt;br /&gt;go wrong? at its heart, though, one truth remains: it’s still one of the most effective ways&lt;br /&gt;to signpost to the consumer in a cage.&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;strong&gt;Is there an IDEA in WHERE the AD WILL RUN?&lt;/strong&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;let the medium become the message! the newspaper page has a smooth vertical edge, with&lt;br /&gt;jagged trims top and bottom. what better place to demonstrate the superior cutting power of&lt;br /&gt;a lawnmower..the way a magazine is opened and closed might suggest how other things&lt;/span&gt;&lt;br /&gt;&lt;span style="font-size:85%;"&gt;can be  joined and seprated.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/11745391-111200223679394960?l=sumeholic.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sumeholic.blogspot.com/feeds/111200223679394960/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=11745391&amp;postID=111200223679394960' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111200223679394960'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111200223679394960'/><link rel='alternate' type='text/html' href='http://sumeholic.blogspot.com/2005/03/how-to-get-idea.html' title='how to get an idea..'/><author><name>sume</name><uri>http://www.blogger.com/profile/03205571124976501386</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-11745391.post-111200102462157815</id><published>2005-03-28T01:09:00.000-08:00</published><updated>2005-03-28T01:13:47.060-08:00</updated><title type='text'>Hidup adalah  pilihan</title><content type='html'>Setiap hari kita selalu hidup dalam pilihan&lt;br /&gt;Pagi saat sarapan, memilih baju,&lt;br /&gt;memilih kendaraan yang membawa kita ke kantor,&lt;br /&gt;Pilihan pekerjaan yang harus segera diselesaikan..&lt;br /&gt;Dan terus dan terus…&lt;br /&gt;Dalam rutinitas yang tak pernah berakhir.&lt;br /&gt;&lt;br /&gt;Semua..itu tersaji di hadapan kita..&lt;br /&gt;Layaknya film panjang..&lt;br /&gt;Yang jadi sutradara, ya kita,&lt;br /&gt;Yang jadi penulis naskah ya kita juga…&lt;br /&gt;Yang jadi aktor utama..siapa lagi?…&lt;br /&gt;&lt;br /&gt;Mau jadi..&lt;br /&gt;penjahat atau orang baik,&lt;br /&gt;orang sukses atau gagal,&lt;br /&gt;orang yang biasa-biasa aja atau yang gak biasa&lt;br /&gt;semua bisa kita mainkan…&lt;br /&gt;semua bisa kita bangun ceritanya&lt;br /&gt;Kita juga bisa bikin endingnya..&lt;br /&gt;&lt;br /&gt;Pilihan..&lt;br /&gt;Man! Hanya kalimat yang terdiri dari 3 suku kata!&lt;br /&gt;Seberapa pentingkah?&lt;br /&gt;Seberapa besarkah pengaruhnya…?&lt;br /&gt;Bisakah mengubah nasib seseorang?&lt;br /&gt;&lt;br /&gt;Bagaimana kalo kita tidak mau memilih…&lt;br /&gt;Bisakah?!&lt;br /&gt;&lt;br /&gt;Bisakah kita diberi sesuatu yang pasti…&lt;br /&gt;Yang membuat kita tidak harus memilih….&lt;br /&gt;Entalah..&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/11745391-111200102462157815?l=sumeholic.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sumeholic.blogspot.com/feeds/111200102462157815/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=11745391&amp;postID=111200102462157815' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111200102462157815'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111200102462157815'/><link rel='alternate' type='text/html' href='http://sumeholic.blogspot.com/2005/03/hidup-adalah-pilihan.html' title='Hidup adalah  pilihan'/><author><name>sume</name><uri>http://www.blogger.com/profile/03205571124976501386</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-11745391.post-111199640478034707</id><published>2005-03-27T23:52:00.000-08:00</published><updated>2005-03-28T01:14:38.380-08:00</updated><title type='text'>2:30 pm</title><content type='html'>Saat ini,&lt;br /&gt;Dia hanya bisa diam menanti&lt;br /&gt;&lt;br /&gt;…&lt;br /&gt;&lt;br /&gt;Jiwa sedang tak bisa&lt;br /&gt;menyatu dengan raga&lt;br /&gt;&lt;br /&gt;Senyum sedang tak bisa&lt;br /&gt;menutup kegalauan hati&lt;br /&gt;&lt;br /&gt;…&lt;br /&gt;&lt;br /&gt;Ada ruang besar,&lt;br /&gt;Kosong.&lt;br /&gt;di hatinya.&lt;br /&gt;&lt;br /&gt;Ingin dia isi&lt;br /&gt;Tapi tak tahu dengan apa&lt;br /&gt;&lt;br /&gt;Ada yang ingin diraih..&lt;br /&gt;Tapi dia tau&lt;br /&gt;itu tak mungkin digapai.&lt;br /&gt;&lt;br /&gt;Penantiannya terus berlanjut.&lt;br /&gt;Pencariannya belum berakhir.&lt;br /&gt;&lt;br /&gt;Dalam kesendirian…&lt;br /&gt;Dalam kosongnya jiwa..&lt;br /&gt;Keringnya raga..&lt;br /&gt;Terus berharap…&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/11745391-111199640478034707?l=sumeholic.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://sumeholic.blogspot.com/feeds/111199640478034707/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=11745391&amp;postID=111199640478034707' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111199640478034707'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/11745391/posts/default/111199640478034707'/><link rel='alternate' type='text/html' href='http://sumeholic.blogspot.com/2005/03/230-pm.html' title='2:30 pm'/><author><name>sume</name><uri>http://www.blogger.com/profile/03205571124976501386</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry></feed>
